Packaging Redesign
Nature's Bounty
TOOLS
Illustrator
Photoshop
Rendering
Project brief
I chose an existing package to redesign, this process included analyzing the design and determining areas that needed improvement. I also chose decided on a more fitting target audience and how to achieve their goals as a brand.
Overview
Starting with market research, I honed in on current industry standards. From there I started sketching and getting a feel for what direction I wanted to go in. I put together digital concepts and began refining my concept. Once I had my package, I expanded it to two more products in the line to represent how this design and theme is scalable.
hair, skin, nails
vitamin
gorgeous sleep
vitamin
hair, skin, nails + collagen
vitamin
process
This project gave me insight into current product and marketing standards related to packaging. As I worked through the design from start to finish, I gradually became more conscious of these. Ultimately, benefiting the design I landed on.
original package
Redesigned Package
takeaways
From this project, I gained an awareness of industry standards in the product packaging market. I have a deeper appreciation for all the detail that goes into designing labels and what each aspect’s roles are.